致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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制度刚性vs人之常情:员工是否冒风险做好事,关键是领导风格
Mechanism of servant leadershi...
Mechanism of servant leadershi...
2024-11-18
张义教授文章被《新华文摘》论点摘编
Prof. Yi ZHANG’s publication ...
Prof. Yi ZHANG’s publication ...
2024-07-04
不确定性会让你更放纵吗?
The influence of uncertainty o...
The influence of uncertainty o...
2024-05-29
营商环境对老字号振兴的组态影响研究——基于清晰集定性比较分析
The Study of Environment Confi...
The Study of Environment Confi...
2024-05-22
在线评论特征对用户虚假评论感知的影响机制
Influence Mechanism of Online ...
Influence Mechanism of Online ...
2024-05-10
时光的印记:日历末端如何唤醒怀旧消费
Temporal Landmarks and Nostalg...
Temporal Landmarks and Nostalg...
2024-03-15
消费者为什么不“秀晒炫”?
What drives or inhibits consum...
What drives or inhibits consum...
2023-12-21
反了反了!需求越少竟然越努力工作?
Do you really lie flat? A stud...
Do you really lie flat? A stud...
2023-12-08
违点小规帮助顾客,好不好?
Mechanisms of Customer-Oriente...
Mechanisms of Customer-Oriente...
2023-12-05
流动社会中城市新移民的根植感 : 困境与进路
The rooting sense of new urban...
The rooting sense of new urban...
2023-07-30
An empirical study on impulse consumption intention of lives...
直播电商的冲动性消费意愿:心流...
直播电商的冲动性消费意愿:心流...
2023-06-02
Configurating product placement prominence on brand memory: ...
植入显著性对品牌记忆的影响组态...
植入显著性对品牌记忆的影响组态...
2023-04-07
Partners or Opponents? How Mindset Shapes Consumers’ Attitu...
合作伙伴还是竞争对手?心态如何...
合作伙伴还是竞争对手?心态如何...
2023-04-04
Financial socialization and financial distress: The role of ...
金融社会化与财务困境:认知能力...
金融社会化与财务困境:认知能力...
2023-04-03
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