致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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中心成员暑期参加多场学术研讨交流会
Members at RCCB were attending marketing conferences this summer
Members at RCCB were attending marketing conferences this summer
2024-07-31
张义教授文章被《新华文摘》论点摘编
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
Prof. Yi ZHANG’s publication was excerpted by Xinhua Digest
2024-07-04
《中国旅游报》(视野):游客打卡网红城市的消费心理解读
Why did the tourists rush into Internet celebrity cities
Why did the tourists rush into Internet celebrity cities
2024-05-31
《经济日报》(智库):破解网红城市治理密码
To discuss the governance secret of internet celebrity cities
To discuss the governance secret of internet celebrity cities
2024-05-30
不确定性会让你更放纵吗?
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
2024-05-29
营商环境对老字号振兴的组态影响研究——基于清晰集定性比较分析
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
The Study of Environment Configurations Influence onTime-Honored Brand Revitalization: Based on Crisp-Set Qualitative Comparative ...
2024-05-22
旅游业正在成为“新兴的战略性支柱产业”
Tourism is becoming an "Emerging Strategic Pillar Industry"
Tourism is becoming an "Emerging Strategic Pillar Industry"
2024-05-19
旅游的身心疗愈及对峙——《我的阿勒泰》观后感
The Physical and Mental Healing in Travelling
The Physical and Mental Healing in Travelling
2024-05-16
在线评论特征对用户虚假评论感知的影响机制
Influence Mechanism of Online Review Characteristics on Users’ Fake Reviews Perception
Influence Mechanism of Online Review Characteristics on Users’ Fake Reviews Perception
2024-05-10
宋思根受邀参加“数字管理与营销创新”论坛并发言
Dr. Sigen SONG was invited to have a talk at Digital Management and Marketing Innovation Forum
Dr. Sigen SONG was invited to have a talk at Digital Management and Marketing Innovation Forum
2024-04-22
上海市药监监测中心与上应大合作开发化妆品课程
Shanghai ADR and SIT collaborate to develop cosmetics course
Shanghai ADR and SIT collaborate to develop cosmetics course
2024-04-18
宋思根接受《中国化妆品》杂志采访
Sigen SONG was interviewed by Comestics China Review
Sigen SONG was interviewed by Comestics China Review
2024-03-29
时光的印记:日历末端如何唤醒怀旧消费
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
2024-03-15
利用生成式AI改善陌生人社交APP的用户体验
Improving the User Experience of Apps for Social Interactions with Strangers Strengthened by Generative AI
Improving the User Experience of Apps for Social Interactions with Strangers Strengthened by Generative AI
2024-02-23
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