致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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宋思根受邀参加“数字管理与营销创新”论坛并发言
Dr. Sigen SONG was invited to have a talk at Digital Management and Marketing Innovation Forum
Dr. Sigen SONG was invited to have a talk at Digital Management and Marketing Innovation Forum
2024-04-22
上海市药监监测中心与上应大合作开发化妆品课程
Shanghai ADR and SIT collaborate to develop cosmetics course
Shanghai ADR and SIT collaborate to develop cosmetics course
2024-04-18
宋思根接受《中国化妆品》杂志采访
Sigen SONG interviewed a reporter from Comestics China Review
Sigen SONG interviewed a reporter from Comestics China Review
2024-03-29
时光的印记：日历末端如何唤醒怀旧消费
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong
2024-03-15
利用生成式AI改善陌生人社交APP的用户体验
Improving the User Experience of Apps for Social Interactions with Strangers Strengthened by Generative AI
Improving the User Experience of Apps for Social Interactions with Strangers Strengthened by Generative AI
2024-02-23
奔驰加塞，怒砸奇瑞：品牌身份、信号传递与情绪失控
A theoretical explaination for the traffic cut-in dispute in Xuwen, Guangdong province
A theoretical explaination for the traffic cut-in dispute in Xuwen, Guangdong province
2024-02-01
《繁花》落幕，怀旧登场？兼谈好的时代
Blossoms Shanghai ended: NOSTALGIA back? Talking about good times
Blossoms Shanghai ended: NOSTALGIA back? Talking about good times
2024-01-10
石华瑀博士在2023上海高校"青培计划"结项展演活动中获二等奖
Dr. Huayu SHI won the second-class prize of the 2023 Shanghai Higher Education Young Teachers Training Grant Program Completion Pr...
Dr. Huayu SHI won the second-class prize of the 2023 Shanghai Higher Education Young Teachers Training Grant Program Completion Pr...
2023-12-22
消费者为什么不“秀晒炫”?
What drives or inhibits consumers’ preference to consume quietly?
What drives or inhibits consumers’ preference to consume quietly?
2023-12-21
香文化的赓续华章
New splendidness of fragrance and flavor culture
New splendidness of fragrance and flavor culture
2023-12-13
反了反了！需求越少竟然越努力工作？
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
2023-12-08
违点小规帮助顾客，好不好？
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
2023-12-05
认识化妆品小样避免消费陷阱
Is it true to have so many cosmetic samples to sell？
Is it true to have so many cosmetic samples to sell？
2023-12-01
市药监监测中心胡骏主任一行来学院调研
Director Jun HU at Shanghai ADR visited SEM
Director Jun HU at Shanghai ADR visited SEM
2023-11-21
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