致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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奔驰加塞，怒砸奇瑞：品牌身份、信号传递与情绪失控
A theoretical explaination for the traffic cut-in dispute in Xuwen, Guangdong province
A theoretical explaination for the traffic cut-in dispute in Xuwen, Guangdong province
2024-02-01
《繁花》落幕，怀旧登场？兼谈好的时代
Blossoms Shanghai ended: NOSTALGIA back? Talking about good times
Blossoms Shanghai ended: NOSTALGIA back? Talking about good times
2024-01-10
石华瑀博士在上海高校"青培计划"结项展演活动中获二等奖
Dr. Huayu SHI won the second-class prize of the 2023 Shanghai Higher Education Young Teachers Training Grant Program Completion Pr...
Dr. Huayu SHI won the second-class prize of the 2023 Shanghai Higher Education Young Teachers Training Grant Program Completion Pr...
2023-12-22
消费者为什么不“秀晒炫”?
What drives or inhibits consumers’ preference to consume quietly?
What drives or inhibits consumers’ preference to consume quietly?
2023-12-21
香文化的赓续华章
New splendidness of fragrance and flavor culture
New splendidness of fragrance and flavor culture
2023-12-13
反了反了！需求越少竟然越努力工作？
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
Do you really lie flat? A study on the influence mechanism of minimalism on work effort
2023-12-08
违点小规帮助顾客，好不好？
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit/Uncertainty and the Moderating R...
2023-12-05
认识化妆品小样避免消费陷阱
Is it true to have so many cosmetic samples to sell？
Is it true to have so many cosmetic samples to sell？
2023-12-01
市药监监测中心胡骏主任一行来学院调研
Director Jun HU at Shanghai ADR visited SEM
Director Jun HU at Shanghai ADR visited SEM
2023-11-21
“花西子”事件引发的思考
Comments on Live Streaming Service Failure of Florasis
Comments on Live Streaming Service Failure of Florasis
2023-11-15
直播带货究竟是不是消费者的福音？
Don't be a shopholic in live streaming room
Don't be a shopholic in live streaming room
2023-11-08
陌生人社交产品UI设计创新性分析与建议
Stranger social product UI design innovation analysis and suggestions
Stranger social product UI design innovation analysis and suggestions
2023-10-30
董维维博士获得2023年教育部青年项目
Dr. Weiwei DONG got one grant from Humanities and Social Sciences Research Fund supported by MOE
Dr. Weiwei DONG got one grant from Humanities and Social Sciences Research Fund supported by MOE
2023-10-23
中心成员参加消费行为研讨会
Members of RCCB at SIT Participated in Consumer Behavior Seminar
Members of RCCB at SIT Participated in Consumer Behavior Seminar
2023-10-22
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