4月19-20日，安徽省管理学学会2024年理事会议暨“数字管理与营销创新”论坛于在安徽省黄山市成功举办。此次论坛由黄山学院经济管理学院承办，来自全国各地的专家学者围绕贯彻落实习近平新时代中国特色社会主义思想，聚焦“数字管理与营销创新”主题，分享最新研究成果、交流实践经验，共同为中国经济社会的高质量发展贡献智慧和力量。上海应用技术大学消费者行为研究中心宋思根教授应邀参加。
论坛上，宋思根教授作了题为《数字化时代媒介可供性与营销创新》的主题报告。他从虚拟、感知、投喂等角度阐述了媒介可供趋势，并探讨了目前它们在商业上的应用及其理论挑战。在随后的学科与专业建设论坛上，宋思根教授与学会理事长合肥工业大学梁昌勇教授、《科技进步与对策》杂志社副主编高建平、中国科学技术大学特任教授郭晓龙、安徽农业大学教授田涛和池州学院教授吴义根围绕学科建设、人才培养、以及新技术对教育带来的机遇和挑战等进行了交流研讨。
On April 19-20, the 2024 Council Meeting of Anhui Management Association and Digital Management and Marketing Innovation Forum was successfully held in Huangshan City, Anhui Province. The forum was organized by the School of Economics and Management of Huangshan College. Professor Sigen SONG from RCCB at SIT was invited to participate. At the forum, Prof. SONG gave a keynote speech entitled Media Affordance and Marketing Innovation in the Digital Age. He elaborated on the trend of media affordance from the perspectives of virtualization, sensory and feeding, and discussed their current commercial applications and theoretical challenges.
In the subsequent Discipline and Professional Construction Forum, Prof. SONG, together with professors from other universities and units discussed the issues of discipline construction, talent cultivation and the opportunities and challenges of new technologies on education, and the opportunities and challenges brought by these technologies.
来源：https://mp.weixin.qq.com/s/10pYh2rVoLXIASvF9ka4ig