邓逊，管理学博士（上海交通大学），现任上海应用技术大学经济与管理学院工商管理系校聘副教授，硕士生导师。研究方向为消费者行为学、广告、品牌营销，研究主要关注营销沟通语言和视觉设计等领域。主持上海市教委青培重点项目和国家自然科学基金青年项目，在《Journal of Service Research》、《Journal of Advertising》、《Marketing Letters》、《营销科学学报》、《心理科学》等国际SSCI、国内CSSCI期刊上发表论文，论文曾获2023年亚太营销国际学术会议优秀论文奖（Outstanding Paper Award）。
Biography
Xun DENG is currently an assistant professor in Business Administration Department, Economics and Management School, Shanghai Institute of Technology (SIT). She got her Marketing Ph.D degree from Shanghai Jiao Tong University in 2021. Her research interests include consumer behavior，advertising, and branding, mainly focusing on marketing communication language and visual design. She was responsible for research projects supported byShanghai Municipal Education Commission andNational Natural Science Foundation of China. Her research has been published in Journal of Service Research, Journal of Advertising, Marketing Letters, Journal of Contemporary Marketing Science and Journal of Psychological Science.