致力于深刻理解中国消费者
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研究
论文 Papers
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Luxury brands join hands: building interactive alliances on social media
奢侈品牌联手:在社交媒体上建立互动联盟
奢侈品牌联手:在社交媒体上建立互动联盟
2022-02-16
中国消费者外族中心主义作用机制研究
The Function Mechanism of Chinese Consumer Xenocentrism
The Function Mechanism of Chinese Consumer Xenocentrism
2022-02-16
Financial literacy or investment experience: which is more influential in cryptocurrency investment?
金融知识或投资经验:加密货币投资中哪个更有影响力?
金融知识或投资经验:加密货币投资中哪个更有影响力?
2022-01-10
微信头像特征对广告态度影响的组态分析
Influence of Characteristics Configurations of WeChat Users’ Profile Picture on Advertising Attitude
Influence of Characteristics Configurations of WeChat Users’ Profile Picture on Advertising Attitude
2021-11-12
高管薪酬差距、产权性质与企业风险承担关系研究
The relationship among executive compensation gap, property right and enterprise risk taking
The relationship among executive compensation gap, property right and enterprise risk taking
2021-01-20
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