致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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经管学院开展数字营销学术研讨活动
SEM hold a seminar for digital marketing
SEM hold a seminar for digital marketing
2023-05-26
妆而不装：化妆是过犹不及的身体创作
Make up but don't make it bad: makeup is body creation risks overkill
Make up but don't make it bad: makeup is body creation risks overkill
2023-05-25
岂止“祸从口出”：笑果翻车的文化反思
Comments on cultural production and consumption from the crisis of Shanghai Xiao Guo Culture Media
Comments on cultural production and consumption from the crisis of Shanghai Xiao Guo Culture Media
2023-05-19
文化和旅游局长们的代言无需变装
All is not gold that glitters: comments on fancy endorsement of public officials from culture and tourism bureaus
All is not gold that glitters: comments on fancy endorsement of public officials from culture and tourism bureaus
2023-05-10
淄博和蚌埠文旅消费火爆的观察与思考
On the gala of culture and tourism consumption in two popular cities
On the gala of culture and tourism consumption in two popular cities
2023-05-05
Configurating product placement prominence on brand memory: what counts and what does not?
植入显著性对品牌记忆的影响组态：哪些重要，哪些不重要？
植入显著性对品牌记忆的影响组态：哪些重要，哪些不重要？
2023-04-07
Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Int...
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
合作伙伴还是竞争对手?心态如何影响消费者对拟人化人工智能服务机器人的态度
2023-04-04
Financial socialization and financial distress: The role of cognitive and noncognitive abilities
金融社会化与财务困境：认知能力和非认知能力的作用
金融社会化与财务困境：认知能力和非认知能力的作用
2023-04-03
明星主播对观众购买意愿的影响机制
Impact of Superstars Live-streaming on Audiences' Purchase Intention
Impact of Superstars Live-streaming on Audiences' Purchase Intention
2023-04-02
The impact of impression construction consumption on social identity: a study on Chinese female prof...
印象构建消费对社会认同的影响：以中国职业女性为例
印象构建消费对社会认同的影响：以中国职业女性为例
2023-03-11
中心成员参编《人工智能营销》教材
Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"
Members of RCCB took part in the writing of textbook "Artificial Intelligence Marketing"
2023-02-24
老字号员工工匠精神量表开发与验证研究
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
Craftsman Spirit Scale Development and Validation of Time-honored Enterprise Employees
2023-02-10
如何理解专家的话：信息消费的正确姿势
How to skim the cream from the public speeches of professionals and experts
How to skim the cream from the public speeches of professionals and experts
2022-12-27
宋思根获得文化和旅游研究委托项目
Sigen SONG got a project supported by Ministry of Culture and Tourism of China
Sigen SONG got a project supported by Ministry of Culture and Tourism of China
2022-11-13
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