致力于深刻理解中国消费者
To advance our understanding of Chinese consumers
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短视频直播时代的品牌营销
Brand Marketing in Live Stream Age
2022-10-26
数字化营销变革的“道”与“术”
The "Taoism" and "Strategy" of Digital Marketing Transformation
2022-10-26
元宇宙前沿:缘起、政策与产业
Frontier in Metaverse: Origin, Policy and Industry
2022-10-26
品牌阴阳论:用中国话语讲中国品牌之道
Yin-Yang and Brand:Taosim of Brands in Chinese Way
2022-10-06
上海国际广告节院长高峰论坛
Dean's Summit Forum of Shanghai International Advertising Festival
2022-09-25
阴阳之道 品牌之道
Yin-Yang and Brand
2022-04-29
QCA软件操作与应用
How to operate the QCA software
2022-02-20
哲学与研究典范
Philosophy, Design, Positivism, and Interpretivism
2021-11-29
2021上海管理科学论坛
2021 Shanghai Management Science Forum
2021-11-23
2021大数据与商务分析学术年会
2021 Big data and Business analysis Conference
2021-10-21
社科研究基金申报书撰写研讨
On social science fund application writing
2021-09-28
奢侈品牌联手:在社交媒体上建立互动联盟
Luxury brands join hands: Building interactive alliances on social media
2021-07-01
代言人—产品性别一致性对消费者生成广告说服效果的影响
The influence of consistency of endorser and product gender on persuasion effectiveness in consumer-generated adverti...
2021-07-01
用户研究新视角——从认知神经实验到田野实验
New perspectives on users research:From cognitive neural experiment to field experiment
2021-06-29
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